A full-funnel marketing campaign developed for a Havaianas × Toy Story 5 collaboration in Brazil, designed to drive incremental revenue through a limited-edition product launch. The strategy leveraged nostalgia-driven storytelling, influencer marketing, and TikTok-led engagement to target millennial consumers and families while increasing both e-commerce conversions and in-store traffic. The campaign integrated clear KPIs, a 10-week execution plan, and a projected R$19.68M revenue goal tied to measurable performance outcomes.